Understanding the Return of Tariffs Under Donald Trump

The reimplementation of tariffs by Donald Trump on July 9, 2025, marks a significant pivot in U.S. economic policy. This move is expected to affect global trade flows, investor sentiment, and key industry performance metrics. Tariffs, which are essentially taxes on imported goods, aim to protect domestic industries but often come with complex ripple effects. They can increase costs for manufacturers and consumers while simultaneously providing a cushion for local producers. The intent is often political, economic, or a blend of both, designed to protect certain sectors or punish rival nations. Investors should understand that such policy shifts don’t occur in a vacuum—they impact multiple asset classes. Historically, tariff implementation has caused volatility in the stock market, especially in sectors with high import exposure. The current tariffs are expected to target Chinese imports, technology components, and certain categories of raw materials. That suggests potential turbulence in global supply chains. Investors must account for supply chain bottlenecks, currency fluctuations, and retaliatory measures from affected countries. It also brings inflationary pressures, as imported goods become costlier, squeezing margins for businesses that rely on them. On the flip side, domestic industries poised to benefit from reduced foreign competition may see a temporary uplift. These include sectors like steel, semiconductors, and agriculture. With a $1000 investment, strategic asset allocation becomes crucial to navigating this new economic landscape. Understanding how tariffs will reshape the economy is the first step to identifying profitable opportunities in their aftermath.

Assessing the Economic Impact of Tariffs on Different Sectors

Every sector reacts differently to tariff changes, and investors should be aware of these nuances. Consumer goods are usually among the first to feel the brunt of import taxes, leading to higher retail prices. Technology firms, heavily reliant on global supply chains, may face margin squeezes and delayed production. On the contrary, domestic manufacturers of similar goods may benefit from reduced competition. Agriculture and food production are sensitive to retaliatory tariffs, especially if international buyers look elsewhere for imports. Energy and raw materials may see increased demand locally, but input costs could rise due to reduced foreign supply. Financial services may experience volatility as investor sentiment wavers with trade policy developments. Healthcare and biotech are somewhat insulated but not entirely immune, particularly in the case of medical devices and foreign pharmaceutical ingredients. Industrial firms could see mixed outcomes—those dependent on imported machinery will struggle, while those producing replacement goods domestically may thrive. Retail, logistics, and e-commerce will all face cost fluctuations that impact profitability. Understanding the unique response of each sector is key to intelligent investing in a tariff-driven economy. Diversification remains crucial, but it must be selective and informed by deep sectoral analysis. A blanket approach will not yield optimal returns in such a targeted policy shift. Evaluating earnings guidance, supply chain exposure, and geographic sales distribution will reveal vulnerable and resilient companies alike. With tariffs influencing consumer behavior and business strategy, timing and focus will be everything for the retail investor. Sectoral awareness provides a vital edge in this new and evolving market environment.

Finding Safety in Domestic Manufacturing Stocks

Tariffs naturally provide a layer of protection for domestic manufacturers, making them a potential haven for investors. These companies are less exposed to the risks of foreign supply chain disruption. As foreign goods become more expensive, domestic alternatives gain a competitive edge. This shift can drive revenue and earnings growth for American producers of goods previously dominated by cheaper imports. With $1000 to allocate, spreading it among small- to mid-cap domestic manufacturers may provide higher upside potential. However, not all manufacturers are equal—investors must distinguish between those truly benefiting from tariffs and those indirectly impacted. Evaluating production capacity, customer base, and raw material sourcing is crucial. Some companies may see input costs rise, even if their products are in higher demand. Regional manufacturing ETFs can serve as diversified vehicles for capturing this trend. Additionally, industrial parks and logistics firms supporting domestic production may see growth. A return of tariffs can also prompt companies to reshore manufacturing, leading to broader capital expenditure in equipment and facilities. This trend could benefit machinery producers, construction suppliers, and industrial real estate trusts. Long-term investors should consider how durable these changes are, especially if political winds shift. For short- to medium-term plays, though, domestic manufacturing stands as a potentially lucrative space. Remember that individual stock picking requires rigorous due diligence, while ETF investing offers a balanced entry. The key is to identify U.S.-centric firms poised to fill the gap left by pricier foreign goods. Allocating part of your $1000 to this sector can yield promising returns in a post-tariff world.

Considering Energy Independence as a Growth Theme

Energy independence becomes a compelling investment narrative during periods of trade tension. Tariffs on foreign energy equipment or materials could make local production more attractive. The U.S. energy sector—spanning fossil fuels, renewables, and utilities—might benefit from a drive to become more self-reliant. Companies involved in shale oil, natural gas, and even nuclear energy could see favorable policy tailwinds. Renewable energy firms producing components domestically may also gain a cost advantage over imported systems. Tariffs may discourage foreign parts used in solar panels or wind turbines, creating opportunities for American suppliers. Investors should consider exposure to both traditional and alternative energy sources. Energy ETFs focused on domestic producers offer a way to hedge against geopolitical risk. In addition, infrastructure projects related to pipelines, grids, and storage will receive renewed attention. Companies that enable energy self-sufficiency through technology or logistics should see a favorable business climate. Rising input costs elsewhere may also make energy-efficient solutions more attractive. With climate policy intersecting with trade strategy, there’s room for nuanced investment strategies here. Government contracts and subsidies may flow into this sector more readily under a nationalist agenda. For a $1000 investment, consider splitting between individual domestic producers and broad-based energy ETFs. Energy independence is a theme that tends to sustain itself beyond single policy shifts, making it more than a short-term play. As tariffs raise the cost of foreign energy solutions, demand for local alternatives will rise. This positions the energy sector as both a defensive and growth-oriented allocation in your portfolio.

Evaluating Precious Metals and Inflation Hedges

Tariffs often contribute to inflationary pressures, making inflation-hedge investments attractive. Precious metals like gold and silver traditionally perform well in uncertain economic environments. They serve as safe havens when market volatility spikes due to geopolitical or trade shocks. With a $1000 investment, allocating a portion to gold ETFs or bullion may provide portfolio insurance. Silver, with its industrial uses, may also benefit from tariff-driven production shifts. Copper and other strategic metals may see demand increases as supply chains are localized. Investors should consider the long-term role of these assets in a diversified strategy. While they may not provide dividends or earnings, their value retention can be powerful during economic dislocation. Inflation-indexed bonds or TIPS can also serve this purpose, offering a steady yield that adjusts with price levels. Commodities in general often rise during periods of trade friction, as global production inefficiencies emerge. Exposure to a commodity fund can help smooth volatility in a portfolio impacted by tariff-driven changes. Additionally, digital commodities like Bitcoin may find renewed attention as non-sovereign hedges. While riskier, a small allocation to such assets may provide asymmetric upside. When fiat systems are stressed by inflation or fiscal strain, hard assets shine brighter. Precious metals remain a core defensive strategy and should not be overlooked when tariffs are reshaping global prices. Combining traditional and modern inflation hedges creates a more resilient strategy. Protecting capital from erosion is as important as seeking growth in volatile environments. This makes precious metals a logical piece of a $1000 post-tariff investment strategy.

Analyzing Technology Stocks Under Pressure from Tariffs

Technology stocks often bear the brunt of tariffs due to their deep reliance on global supply chains. Semiconductors, hardware, and mobile devices often involve components sourced from multiple countries. Tariffs can significantly increase production costs and delay shipments, eroding profit margins. Investors should be cautious with large-cap tech firms that manufacture abroad. However, not all tech is equally vulnerable—software and cloud-focused firms often have limited exposure to physical supply chains. Companies with strong domestic operations and minimal hardware dependencies may remain resilient. Investors must look beyond brand names and examine balance sheets and supply chain footprints. Some companies might relocate manufacturing to tariff-exempt regions, but this transition takes time and capital. Smaller U.S.-based hardware manufacturers could benefit as alternative suppliers. Cybersecurity is another niche that may remain strong, supported by increasing digitization and domestic focus. Consider technology ETFs that emphasize U.S.-centric innovation over global manufacturing exposure. Tariff dynamics could also accelerate automation trends, benefiting AI and robotics firms. Additionally, companies offering supply chain management software could thrive amid logistical challenges. For investors with $1000, a carefully chosen mix of resilient tech and niche disruptors may offer value. Avoid overly exposed giants during periods of intense trade uncertainty. Focus instead on adaptable tech companies that serve domestic clients and show strong earnings resilience. Strategic allocation in tech remains viable, but requires a shift in traditional thinking.

Agricultural Investments in the Face of Trade Disputes

Agriculture is a double-edged sword in tariff scenarios. While some U.S. farmers may benefit from protectionist policies, others could lose export markets due to retaliatory tariffs. Crops like soybeans and corn are often central to international trade disputes, especially with China. However, domestic-focused agricultural businesses may gain market share if foreign imports become costlier. Investors should focus on agribusiness firms that emphasize food production, logistics, and seed technology within the U.S. Fertilizer and farm equipment producers could also see increased demand as farming intensifies to fill supply gaps. ETFs focusing on domestic agriculture may offer diversified exposure to this complex sector. Additionally, farmland investment trusts or REITs provide an indirect yet stable way to gain from rising food production. Organic and local food trends could further support this theme as consumers become more price-conscious. However, it's vital to distinguish between commodity producers and companies reliant on exports. The latter may face price volatility and diplomatic setbacks. Investors should also pay attention to USDA subsidies or support programs that arise from trade disruptions. With $1000, you might divide allocations between equity, commodity ETFs, and farmland-related assets. Ag-tech, such as vertical farming and automation in food logistics, is another emerging area worth exploring. Consider how consumer preferences shift when tariffs increase food prices, creating space for agile domestic players. Tariffs have historically transformed agricultural dynamics, and smart investors can ride those waves with informed positioning.

Investing in Consumer Staples for Stability

In times of economic uncertainty and rising prices, consumer staples offer a safe harbor for investors. These are companies that produce goods people need regardless of economic conditions, such as food, hygiene products, and household essentials. While tariffs can increase raw material costs, many staples companies can pass these costs onto consumers with minimal demand loss. The brand loyalty and necessity nature of their products provide pricing power that supports profit margins. Historically, consumer staples have shown resilience during market downturns, and this may extend to periods of tariff-induced volatility. Companies in this sector often provide strong dividends, adding another layer of appeal for long-term investors. ETFs tracking consumer staples offer diversified exposure and reduce the risk of betting on a single company. Large players with domestic production facilities are especially attractive, as they are less impacted by import tariffs. Packaging and logistics costs may rise, but operational efficiency and strong cash flow often buffer these pressures. Look for companies with strong domestic supply chains and minimal exposure to export risks. Retailers that specialize in staples also benefit as consumers focus on necessities over luxuries. Consumer behavior shifts during periods of uncertainty, and this sector captures those trends well. If you’re investing $1000, allocating a chunk to consumer staples can provide peace of mind and consistent returns. Dividend reinvestment plans (DRIPs) enhance compounding, making small investments grow over time. The sector won’t deliver explosive growth but offers valuable stability in a turbulent tariff landscape. It forms a foundational part of any post-tariff portfolio.

Positioning in Bond Markets Amid Trade-Driven Volatility

Tariffs often lead to heightened market volatility and economic uncertainty, conditions under which bonds typically shine. As equities fluctuate due to trade disputes, bonds offer a more predictable income stream. Government bonds, especially U.S. Treasuries, are seen as safe havens during economic distress. In particular, long-term Treasuries can appreciate in value if interest rates decline in response to trade-related slowdowns. However, inflation driven by tariffs may reduce real returns, making Treasury Inflation-Protected Securities (TIPS) more attractive. Corporate bonds, particularly from companies less affected by tariffs, offer higher yields with manageable risk. Municipal bonds provide tax-advantaged income and often remain stable during federal policy shifts. With $1000, investors might consider bond ETFs to gain diversified exposure without the need for large capital outlays. Floating-rate bonds could be useful if interest rates begin to rise alongside inflation. It’s important to evaluate the credit quality of corporate bond issuers, especially in trade-sensitive industries. International bonds, particularly from countries retaliating against U.S. tariffs, may carry higher risk. Rebalancing between equities and fixed income becomes essential during uncertain periods. Bonds serve as a ballast in portfolios and should be adjusted based on inflation and rate expectations. An allocation toward bonds complements higher-risk tariff plays elsewhere in a portfolio. For risk-averse investors, a bond-heavy approach may be the preferred strategy. Even aggressive investors should not overlook the stabilizing effect of quality fixed-income assets during policy turbulence.

Real Estate as a Defensive Investment Post-Tariffs

Real estate has long served as a hedge against inflation and geopolitical uncertainty. As tariffs drive up the cost of goods, consumer prices often follow, supporting rental income and property values. Certain segments of real estate, such as logistics centers and industrial parks, may thrive as companies reshore production. Residential rental markets remain robust in inflationary environments, especially in urban and suburban corridors. Real estate investment trusts (REITs) offer retail investors an accessible entry point into this sector. They provide liquidity, diversification, and income through dividends. Specific REITs focused on warehouses, data centers, and agricultural land may be uniquely positioned for gains. Tariffs may discourage international real estate investment, thereby increasing demand for domestic properties. Construction costs may rise due to imported material tariffs, limiting new supply and boosting existing property values. Investors should look for REITs with a strong track record, low debt, and high occupancy rates. Direct real estate investment can be viable but requires more capital and management. Crowdfunding platforms now allow fractional property ownership with as little as $100, which can complement your broader $1000 strategy. Real estate also benefits from the flight to tangible assets during economic stress. Mortgage REITs carry more risk but offer higher yield potential in certain environments. As housing demand remains resilient, especially in mid-tier cities, rental-focused investments look promising. Tariffs may cause turbulence, but real estate stands firm as a dependable income and growth asset. Consider it as a cornerstone in your diversified investment mix post-July 2025.

Global Market Reactions and International Diversification

Tariff announcements in the U.S. often trigger immediate reactions in global markets. Countries targeted by tariffs may see their stock markets drop temporarily, but some sectors rebound quickly as they pivot toward other trading partners. For example, if Chinese exports to the U.S. decline, domestic demand or intra-Asia trade may cushion the impact. International diversification remains a valuable strategy despite U.S.-centric policy shifts. Investors might look toward emerging markets with growing middle classes and less exposure to U.S. tariffs. European and Latin American equities can also serve as partial hedges against American protectionism. However, not all international markets will be equally affected—analyzing trade dependencies is crucial. Currency fluctuations also play a major role during tariff implementations, impacting returns on foreign investments. Dollar strength often rises amid global uncertainty, affecting the competitiveness of U.S. exports. Investing in global ETFs that balance exposure to multiple regions can reduce risk while seizing upside. Companies in countries with favorable trade agreements may benefit as alternatives to U.S. and Chinese products. Tariffs could also accelerate regional integration elsewhere, benefiting intra-regional logistics and infrastructure firms. Exposure to foreign dividend stocks provides income and global balance. Political stability and central bank policies in international markets must be factored in as well. For your $1000, allocating a portion to globally diversified funds may reduce the portfolio’s vulnerability to U.S. policy changes. Global investing is no longer optional—it’s an integral part of post-tariff asset allocation. It builds resilience by embracing opportunities beyond national borders.

Tapping Into Small Business Growth Opportunities

Tariffs often encourage domestic production, leading to growth among small and mid-sized businesses. These enterprises are agile and can pivot faster than large multinationals to meet changing consumer and industrial needs. Local manufacturers, artisans, and specialty producers may benefit from reduced foreign competition. Platforms like MainVest and Fundrise allow individuals to invest in local businesses with relatively small sums. These opportunities can generate attractive returns while supporting community development. Additionally, small-cap ETFs provide diversified access to up-and-coming domestic firms. Small businesses that provide substitutes for newly expensive imports may experience rapid growth spurts. Tariff incentives and government grants often target the SME sector to stimulate local economies. Investors should research which regions and industries are receiving policy support. Food production, textiles, tools, and niche electronics are sectors to watch. Also, small logistics firms and third-party fulfillment services will thrive as internal trade intensifies. With $1000, even small allocations into business lending platforms or regional ETFs can yield outsized gains. Small caps tend to outperform during early recovery phases following major economic shifts. Monitoring revenue growth and debt levels is crucial for risk management in this space. A high-growth small-cap firm properly positioned post-tariff could become a multi-bagger in a few years. Supporting small businesses is both patriotic and potentially profitable in this new economic climate.

Logistics and Supply Chain Investments Gain Importance

Tariffs disrupt global supply chains, making logistics and domestic distribution systems critical to economic adjustment. Companies specializing in warehousing, last-mile delivery, and inventory management become pivotal. As firms move away from foreign sourcing, they must reengineer how goods are transported and stored domestically. This creates strong demand for logistics providers with scale, technology, and network flexibility. Trucking firms, freight consolidators, and rail companies may see spikes in contract volumes. Warehouse automation companies will also benefit from the reshoring wave. With e-commerce still on the rise, integrated logistics becomes a necessity rather than a luxury. Investors should consider REITs that focus on industrial storage and distribution hubs. ETFs tracking the transport and logistics sector offer a simplified exposure to this complex field. Software companies specializing in logistics optimization also stand to gain as firms scramble to streamline operations. Look for businesses with recurring revenue models and strong partnerships across the supply chain. Supply chain resilience will be a top priority for large retailers and manufacturers, fueling tech adoption. Even smaller players in regional distribution networks may see growth as localized supply becomes more valuable. For your $1000, this sector offers both stability and innovation-driven upside. It captures a structural shift rather than a temporary trend. Logistics is the circulatory system of post-tariff commerce—invest accordingly.

Automation and Domestic Technology as Long-Term Winners

As tariffs increase costs and disrupt labor flows, businesses turn to automation to stay competitive. Robotics, AI, and factory software gain renewed relevance in a high-cost, high-compliance environment. Companies that help firms automate tasks ranging from assembly to back-office operations stand to benefit. Domestic automation providers become especially valuable as imports of foreign machinery decline. Industrial software firms that improve efficiency and reduce waste will also gain traction. Automation ETFs now offer a broad basket of growth-stage companies across multiple industries. Investors should pay attention to firms with U.S. manufacturing, military contracts, or healthcare automation solutions. These businesses may receive favorable policy treatment to stimulate local innovation. As wages rise and supply chains shrink, automation is no longer optional—it's survival. Look for firms with strong IP, recurring revenues, and global scalability. Automation overlaps with other themes like reshoring, energy efficiency, and logistics optimization. Venture funds or fractional investing platforms may allow exposure to private automation startups. The synergy between AI and hardware continues to create entirely new investment subcategories. Automation also reduces human error and increases output consistency, both key in regulated sectors. For your $1000, blending automation-focused ETFs with direct investments in listed robotics firms offers a smart, scalable play. This is one of the few areas poised to benefit in nearly every trade scenario imaginable. In the tariff era, machines could be your best ally.

Monitoring Cryptocurrency as a Hedge & Currency Instability

As trade tensions escalate and fiat currencies fluctuate, cryptocurrency may regain attention as an alternative store of value. Bitcoin, Ethereum, and other major cryptocurrencies have long been viewed as hedges against monetary policy risk. Although volatile, they are decentralized and immune to tariff-specific manipulation. Crypto becomes especially relevant if inflation rises due to import price hikes. Investors should tread carefully but remain informed about developments in blockchain adoption. Stablecoins tied to fiat currencies may gain usage for cross-border payments amid trade uncertainty. Decentralized finance (DeFi) platforms also attract users seeking yield and transparency. Regulation continues to evolve, but increasing institutional adoption adds credibility to this asset class. Crypto ETFs and publicly traded blockchain infrastructure firms offer exposure without direct wallet management. Look for coins and tokens with high liquidity, strong security records, and real-world use cases. Investors must also monitor energy consumption trends, which impact both cost and sentiment. With $1000, limit exposure to a small percentage of your total allocation to manage risk. Crypto is speculative, but its asymmetric potential can offset losses elsewhere. As global trade undergoes friction, digital assets may rise on their borderless utility. While not a core holding, crypto earns a seat at the post-tariff investment table.

Watching Consumer Behavior Shift Toward Substitution and Local Brands

Tariffs alter the retail landscape by pushing consumers to reconsider what and where they buy. Foreign luxury goods may see falling demand as prices climb, opening doors for domestic alternatives. Shoppers often gravitate toward value and familiarity during uncertain economic times. This benefits local brands, regional producers, and store-brand alternatives in large retail chains. Companies with agile supply chains and domestic manufacturing capabilities gain favor. Advertising and marketing strategies shift as consumers respond to patriotic messaging and pricing pressure. Investors should look for consumer-facing firms that emphasize local sourcing and adaptability. Even online brands that offer custom, fast-shipping domestic goods may gain ground. Restaurants, apparel companies, and consumer tech makers can all benefit from this trend. Retail ETFs that focus on U.S.-listed consumer stocks may provide diversified access. Watch for companies pivoting their product lines to reduce tariff exposure. Influencer-led marketing and local community engagement grow in importance during these shifts. Behavioral economics plays a larger role as price sensitivity heightens. Understanding these micro-trends helps investors ride the macro tide created by tariffs. Even a modest $1000 investment can benefit from recognizing and acting on these consumer insights. Tariffs may cause pain for some brands—but they create opportunity for the adaptable.

Exploring Alternative Assets as Non-Correlated Performers

In a volatile tariff environment, alternative assets offer diversification and risk mitigation. These include real assets like art, wine, collectibles, and farmland, as well as hedge fund strategies and private equity. While many of these require large capital, fractional ownership platforms now enable access for smaller investors. Wine investing, for instance, has seen impressive returns with low correlation to stocks or tariffs. Farmland shares or tokenized real estate can add stability and income generation. Collectibles markets also see resurgence when people seek tangible value outside traditional financial systems. Peer-to-peer lending platforms provide direct access to income-producing assets, albeit with risk. Infrastructure projects funded through private channels may benefit from domestic development pushes. With tariffs often prompting investment shifts into hard assets, alternatives gain traction. These assets are not immune to downturns but behave differently than equities or bonds. Investors must research liquidity, storage, and market depth for each category. Platforms like Yieldstreet and Masterworks offer educational material to guide decision-making. For your $1000, one or two well-vetted alternative slices can meaningfully improve diversification. Avoid putting too much into speculative niches, but don’t ignore them altogether. These assets act as insurance against market groupthink and systemic shocks. Tariffs bring surprise winners—and many are found outside Wall Street.

Navigating Political Risk in a Polarized Investment Climate

Political risk becomes a dominant investment consideration when tariffs are in play. The reintroduction of tariffs by Donald Trump signals broader shifts in U.S. governance and economic philosophy. Investors must understand the electoral landscape, legislative priorities, and geopolitical ramifications. Policy volatility increases as different branches of government react to or resist new trade moves. Sectors like defense, healthcare, and infrastructure can swing dramatically based on policy changes. Executive orders may trigger rapid changes in regulation, taxation, and stimulus. Foreign relations become more strained, impacting global investment flows and M&A activity. Understanding political narratives helps identify which sectors are likely to receive support or scrutiny. Election cycles amplify this uncertainty, making timing crucial for short-term gains. Investors should remain alert to news about diplomatic summits, trade deals, or congressional resistance. Regulatory risk becomes real, especially in fintech, biotech, and energy. With $1000 to invest, choosing politically insulated sectors or firms with bipartisan appeal can reduce exposure. Consider governance scores and lobbying influence as part of company evaluation. Political risk isn’t just about headlines—it shapes entire industries. Tariffs are only one piece of this complex puzzle. Navigate it wisely and profit can follow.

Concluding Strategy for Investing After the Return of Tariffs

The reimplementation of tariffs by Donald Trump on July 9, 2025, marks a pivotal moment in the investment landscape. It introduces both heightened risks and unique opportunities for retail investors, particularly those working with modest capital like $1000. While the immediate reaction may be volatility and uncertainty, well-informed strategy can turn these conditions into advantages. Tariffs often rewire economic behavior—from corporate sourcing and pricing to consumer demand and government policy. As a result, investment approaches must evolve to reflect this new complexity. Diversification is essential, but not in the traditional sense—it must be deliberate, thematically aligned, and grounded in macroeconomic awareness. Domestic manufacturing, energy independence, logistics, and inflation hedges like precious metals form a defensive core. At the same time, higher-growth opportunities can be found in automation, small business participation, and select international markets. Understanding sector-specific impacts of tariffs allows for tactical plays that capitalize on policy shifts. Income generation through consumer staples, REITs, or dividend-paying stocks can balance out riskier, high-upside investments. Crypto and alternative assets introduce speculative potential with limited downside when properly sized. Behavioral and political analysis helps investors anticipate regulatory trends and consumer shifts before they reflect in prices. Each dollar invested post-tariffs should have a clearly defined rationale and role within a broader plan. Passive investing may require active oversight in this climate, especially if policy updates continue at a rapid pace. Flexibility, research, and patience will separate those who merely react from those who position themselves to thrive. With thoughtful planning, even $1000 can evolve into a meaningful portfolio foundation. Tariffs may be disruptive, but disruption often precedes transformation—and therein lies the investor’s opportunity.